Tuesday, May 22, 2012
Restaurant Web Statistics
Did you know?
-89% of consumers who say they have researched a restaurant online before dining there. Using the Internet to check out menus and other information about a restaurant is most prevalent among consumers age 25 to 45 (AIS Media)
-Of those 89% of consumers, 57% indicated that prior to selecting a restaurant they view the restaurant's Web site. And 33% view other consumer's reviews online prior to dining. (AIS Media)
-13% of consumers who used the Internet to order food from a restaurant in 2006. (National Restaurant Association)
-While traveling, 43% of consumers used a search engine to find restaurants. (AIS Media)
-While searching for a restaurant while traveling: -32% of consumers would like directions on Web site -28% wanted menu selections with pricing on Web site -23% wanted an online rating/review system on a restaurant's Web site (AIS Media)
Source: http://www.dininggrader.com/restaurant_stats/
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